Amplifiers study: The Twitter users who are most likely to retweet and how to engage them

(Note: This is the first in a series of research reports on influential Twitter users by country.)?

Platforms like Twitter have redefined the relationship between advertisers and their audiences. Today, anyone on Twitter can engage a brand in real-time conversations and even help spread a brand?s messages. In fact, with every reply, favorite or Retweet, Twitter users drive earned media for businesses that can make a big impact on ROI over time.?

But?(as Jerry Seinfeld says) who are these people? Which users are most likely to retweet a message on Twitter? And how can advertisers connect with them? We partnered with Compete to look at these questions and uncovered five key insights about U.S. Twitter users who are most likely to retweet ? we call these people ?amplifiers.??

The methodology

The findings are based on data from surveys fielded in the United States during 2012. Twitter and Compete worked together to build a questionnaire that asked respondents about their propensity to use Twitter and other services as well as the when, where, how and why of their usage patterns. Compete interviewed 655 Internet users in the U.S. for this study.?

Five key findings and tips for advertisers

1. Amplifiers don?t fit neatly into one demographic.

Our research found that the type of U.S. Twitter user who is most likely to retweet isn?t too different demographically from the rest of people on Twitter. Amplifiers are evenly spread across age groups, income levels and geographic locations of users on Twitter. Gender doesn?t make a statistically significant difference either.?

Tips for advertisers: When you create campaigns on Twitter, don?t limit your potential earned media. Amplifiers will exist across all your potential audiences. Target broadly across demographic categories.?

2. Amplifiers are heavy Twitter users who are on the go.?

Amplifiers are twice as likely to use Twitter several times a day. They are also more likely to use Twitter on a mobile phone (54%). This makes sense because our research found that amplifiers are twice as likely to use Twitter during their commutes or when they are out with friends.?

Tips for advertisers: Maximize the engagement of your Twitter campaigns by targeting users on mobile devices and increasing the likelihood that you reach these amplifiers. Tweet content that is easy to consume and share on the go. Test day parting your Tweets to better understand when your followers are most inclined to retweet.?

3. Amplifiers love to consume and create Tweets, especially visual content.

More actively engaged with Tweets than the average user, amplifiers are heavy content consumers and creators. Amplifiers are more likely to send Tweets (86%), send direct messages (122%) and favorite Tweets (102%). They are also highly visual: Amplifiers are more likely to view photos on Twitter (90%), tweet photos (107%) and tweet videos (89%).

Tips for advertisers: Make your Tweets resonate with visually-fluent amplifiers. Consistently include engaging images or videos in your Tweets. Don?t forget to respond to relevant Tweets from followers to show you are engaged with the real-time content they create.?

4. Amplifiers want to hear from brands on Twitter.?

The average Twitter user follows five brands. Twitter users who retweet show significantly more interest in brands. In fact, amplifiers are twice as likely than the average Twitter user to follow more than 20 brands on Twitter.?

Tips for advertisers: Amplifiers are likely to be following your brand already. Keep them engaged by sharing the kind of content they want. Here are the top reasons people told Compete that they follow brands on Twitter:

According to Bluefin Labs, 95% of the public social conversation around TV happens on Twitter. Twitter users love to tweet about what they are watching on television and this is particularly true for amplifiers. Our study found that 90% of amplifiers tweet about TV shows. They are also 36% more likely to be in front of the TV whenever they tweet.?

Tips for advertisers: Closely integrate your TV campaigns with Twitter. Include hashtags in your TV ads. Share links to your ads on Twitter. With Twitter Ads, brands can also target users who are interested in specific TV shows and reach more users with more relevant messages.

Taylor Schreiner - @tas2

Co-Head Ad Research

Source: http://advertising.twitter.com/2013/01/amplifiers-study-most-likely-to-retweet.html

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Ann Romney 'thrilled to death' by horse's test

LONDON (AP) ? Ann Romney, the wife of the U.S. Republican presidential candidate, says she was "thrilled do death" by the performance her horse Rafalca turned in at the Olympics dressage competition.

Romney, who is part-owner of Rafalca, tells The Associated Press: "She was consistent and elegant. She did not disappoint. She thrilled me to death."

The 15-year-old, German-bred mare has been the source of political jokes and Democratic ads questioning how the Republican presidential candidate can presume to know the problems of ordinary Americans when he inhabits the rarefied world of dressage.

Ann Romney watched Rafalca and rider Jan Ebeling bring in a score of 70.213 Thursday.

She rides as part of her therapy for multiple sclerosis.

THIS IS A BREAKING NEWS UPDATE. Check back soon for further information. AP's earlier story is below.

LONDON (AP) ? The U.S. presidential campaign and the equestrian sport of dressage crossed paths at Greenwich Park on Thursday with the start of competition and the Olympic debut of a horse named Rafalca.

The 15-year-old, German-bred mare is part-owned by Mitt Romney's wife, and has been the source of political jokes and Democratic ads questioning how the Republican presidential candidate can presume to know the problems of ordinary Americans when he inhabits the rarefied world of dressage.

Ann Romney was in the VIP section of the Greenwich Park stadium for Rafalca's Grand Prix dressage test Thursday, watching literally from the edge of her seat as the mare completed the 7-minute test. At the end, she gave horse and rider Jan Ebeling a standing ovation and a wave. Their score of 70.213 put them in provisional fourth place, though the bulk of riders still had yet to compete.

The stadium was nearly full.

"She felt really strong and is peaking at the right time," Ebeling said afterward. "She was amped up, a little stronger than usual. She had more oomph. The trick is to manage that."

He said he hadn't spoken to Mrs. Romney before the competition ? he never does ? but said her final words of advice were to "Do what you know (how) to do, and do what you do best."

"It was a good score. Overall it was great," he said.

Mitt Romney unleashed a torrent of criticism in the British media recently when, shortly after arriving for the Olympics' opening ceremony, he said the problems facing Olympic organizers were "disconcerting." It was the first of several gaffes that followed during campaign-style visits to Israel and Poland that were supposed to show off his foreign policy chops.

Rafalca's turn in the equestrian arena turned an Olympic spotlight on another issue facing Romney: his vast personal wealth during tough economic times in the United States. He is worth as much as $250 million.

His wife's financial interest in Rafalca, a bay Oldenburg, has fed criticism that Romney is out of touch with the concerns of more modest-income voters. A topflight dressage horse can cost more than six figures. Upkeep runs a few thousand dollars a month and transport and competition fees cost tens of thousands. The Romneys own several horses; Ann Romney rides as part of her therapy for multiple sclerosis.

A campaign spokeswoman said Mrs. Romney's schedule in London was too busy for her to comment.

The sport, better known in Europe than the U.S., is the equine equivalent of ballet. A rider, clad in top hat and tails, takes the horse through a series of steps that look like the horse is dancing: twirling pirouettes, prancing trots and the crowd-pleasing "flying change," which looks like the horse is skipping.

The Romneys' interest in dressage ? financial and otherwise ? has furthered the impression that the sport is a pastime of the monied 1 percent. It has inspired several episodes of political satirist Stephen Colbert's "The Colbert Report," with one aired this week in which Colbert ? dressed like Roy Rogers ? takes a dressage lesson from Michael Barisone, the U.S. dressage team's reserve rider in the 2008 Olympics.

"Dressage is the new American pastime!" Colbert declared.

In his first riff on the sport, Colbert produced a red foam finger in a bid to show more blue-collar support for its competitors. The U.S. Equestrian Federation seized on the moment and created a few hundred "Dressage is No. 1" red foam fingers for use at the Olympic trials that secured the Romney mare a spot in London. Ann Romney waved one herself, though there was no evidence of the red foam finger on Thursday.

She has shown similar good humor in laughing off a Democratic National Committee web ad, since pulled, that mockingly used footage of one of her show horses.

Out at Greenwich Park, such jokes were far from the minds of the U.S. dressage team, which has a shot at the bronze team medal. Germany and Britain are favored for the top medals.

"All of our horses are peaking at the right time," said U.S. team member Tina Konyot, who was riding Calecto V. "The other competitors are watching us."

Rafalca's rider, Ebeling, welcomed the attention, negative or not, that the Romneys' stake in the horse has given the sport, saying it's a chance to show that dressage isn't about millionaires but hard work.

"I think the biggest misconception is always that people think that you just sit on a horse and they just kind of trot around in circles," he said. "That really is not the case."

A typical dressage horse requires up to a decade of training to compete at Olympic levels. Horse and rider work very much as a team, with the rider giving the horse invisible cues through subtle leg, hand and seat shifts. The horse is judged from 0-10 on executing a standard test of 33 movements that include:

?PASSAGE: a prancing, high-striding step

?PIAFFE: a passage done in place

?HALF-PASS: where the horse moves forward and sideways at the same time by crossing over its legs

?PIROUETTE: where the horse completes a full circle in place while cantering

?FLYING CHANGE: where the horse changes the sequence of its steps

And while horse owners may need deep pockets to maintain their dancing breeds, the riders very often come from more modest means. Konyot, for example, grew up in a family of circus performers: Her father trained circus horses and her mother was a tightrope walker. Ebeling himself emigrated from Germany in 1984 hoping to find greater financial and professional opportunities in the U.S. than he could at home.

That said, the sport does have an aristocratic background. Dating from ancient Greece, dressage was revived in European royal courts during the Renaissance as an art form. The creation of the Spanish Riding School in Vienna in 1729 eventually brought its renown outside Europe.

The school's famous Lipizzaner stallions are still performing classical dressage in exhibition tours today. In the 19th century, dressage became essential to the training of cavalry officers who then started competing as another part of their training ? competition that evolved into an Olympic sport in 1912.

The seven highest scoring teams from Thursday's Grand Prix advance to a second, harder test called the Grand Prix Special on Aug. 7. The 18 highest-scoring individual riders then perform a freestyle set to music to determine individual medal scores. That competition is Aug. 9.

Ebeling, who became a U.S. citizen in 1998, said the Romneys have been great supporters of the sport and have helped boost its visibility.

"I really welcome the attention," he said. "It's given us a fantastic opportunity to have our sport ? have visibility in our sport ? and show what we're really about, show that it is an Olympic discipline and show people how much we work to get there."

___

Associated Press writer Margaret Freeman contributed.

___

Follow Nicole Winfield at www.twitter.com/nwinfield

Source: http://news.yahoo.com/ann-romney-thrilled-death-horses-test-124032550--oly.html

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Aerial photos reveal dynamic Greenland ice sheet: Ice sheet has recently retreated then restabilized

ScienceDaily (Aug. 2, 2012) ? Despite the current and rapid melting of the Greenland Ice Sheet, it remains far from certain just when we will have reached a point when scientists will be able to predict its disappearance. Recent research conducted by the University of Copenhagen in conjunction with the Technical University of Denmark (DTU) and the Danish National Survey and Cadastre (KMS) in collaboration with an international team of scientists reports that this is not the first time in recent history that the ice sheet has been in retreat and then stabilised again.

The researchers' results have just been published in Science.

Describing the findings, University of Copenhagen Associate Professor Kurt H. Kj?r at Professor Eske Willerslevs Centre for GeoGenetics at the Natural History Museum of Denmark asserts:

"That air temperatures have increased and melting has intensified is relatively well-understood. On the other hand, the UN's climate panel, the IPCC, has for many years called for greater knowledge in relation to the other major effect on the Greenland Ice Sheet -- the 'thinning of the ice sheet' which is the effect of the largest glaciers in Greenland flowing faster into the ocean than previously measured. Over the past three years a number of scientific articles have addressed the issue and pointed to a sea-level rise of one metre or more. These reports presuppose that the melting will accelerate to the same degree as during the past decade. This is a question to which we have been able to provide a qualified answer. It turns out that the ice sheet, in relation to this point, behaves more dynamically and is able to more quickly stabilise itself in comparison to what many other models and computer calculations otherwise predict."

Denmark under water

No less than 240 billion tons of fresh water escape their solid state within the Greenland Ice Sheet and runoff or discharge as icebergs into the world's oceans each year. This amount corresponds to a 5.6 meter annual rise in water level if distributed over the surface area of Denmark, an area of approximately 43,000 km².

Current melting attributable to global warming is so great that some experts warn that we are headed towards an irreversible "tipping point" -- a point at which the global climate is permanently transformed, a point at which low-lying cities and coastal zones around the world will be seriously threatened in 100 years time.

As recently as one year ago this scenario was presented in Copenhagen at a scientific conference organised by the Arctic Council, the University of Copenhagen and Aarhus University, a conference involving over 400 climate researchers from 20 countries.

A problem to be taken more than seriously

Among the somber tones and gloomier outlooks, the recent research findings out of the University of Copenhagen and the Technical University of Denmark (DTU) in conjunction with an international team of researchers, show that the Greenland Ice Sheet is more robust than researchers have otherwise been able to predict using models and computer-based calculations.

The new research findings were obtained by combining contemporary satellite data with old aerial photographs of the ice sheet in northwestern Greenland, one of two hotspots for ice sheet thinning and heavy glacial melt runoff.

Senior researcher Shfaqat Abbas Khan of the Technical University of Denmark (DTU) says of the research results: "We've used a combination of old aerial photographs from the 80's to construct a digital elevation map and recent satellite data. In this way we've been able to gain an overview of the thinning of the ice sheet over the last 30 years in northwestern Greenland. We are the first who have been able to show that the Greenland Ice Sheet was on as a dramatic diet at the end of the 80's as it is today. On the positive side our results show that despite a significant thinning in peripheral regions from 1985-1992; the thinning slowed and then died out."

Old photos

Associate Professor Kurt H. Kj?r of the University of Copenhagen had the idea to create new and comparable elevation models of the ice sheet along a 700 km long stretch of the northwestern Greenland coast using the old photos. This provided researchers with a relatively simple way of revealing more of the ice sheet's secrets in comparison to other new methods.

Kurt H. Kj?r says: "Our results show that the thinning of the ice sheet at the end of the 80's and beginning of the 90's eased over a 4-8 year period, after which a period of stability occurred until 2003. Our conclusion is therefore, that if we judged against longer periods of time, the current thinning of the ice sheet is likely to ease within an 8-year period."

"These variations in the amount of thinning that we are able to document since the 80's make it difficult to predict how much the world's oceans will rise over a longer period of time -- a century for instance -- as a result of Greenland glacial melt-water runoff. However, it is certain that many of the present calculations and computer models of ice sheet conditions that built upon a short range of years since 2000 must be reassessed. It is too early to proclaim the 'ice sheet's future doom' and subsequent contribution to serious water problems for the world. In this context it should be mentioned that the Greenland bedrock rises as the ice sheet in the peripheral regions and especially near the coast is in retreat and becoming thinner. This highlights the enormous forces that are at play in Greenland and of how difficult it is to predict what it means for Greenland as well as the rest of the world," says Associate Professor Kurt H. Kj?r of the Natural History Museum of Denmark, University of Copenhagen.

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://www.sciencedaily.com/releases/2012/08/120802141523.htm

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The Multichannel Experience: Meet the ... - Business 2 Community

Customer experience has gone from going to a local store and having everyone know you by first name to a world where millions of customers come in contact with brands using several different forms of communication. In turn, businesses have had to create new customer experience (CX) strategies in order to evolve with customer communication preferences.

With that said, customers still expect a ?white glove experience,? whether it is via email, phone, online chat, social media or text. This means that no matter how a customer may contact a business, the customer still expects the company to know exactly who they are as well as their purchase history. Businesses need to realize the importance of meeting the customer halfway to provide an engaging, integrated CX across all channels of communication.

Recently, The New York Times discussed how tech companies are ?leaving phone calls behind,? although they are claiming to be ?Internet-based companies.? These online social companies shouldn?t restrict themselves to only email and online customer support options ? they need to make company representatives easily available to speak via the phone, especially if they are going to provide a company phone number to the public. Companies must provide support on all ends of the customer service line, whether it is by phone, email, chat or social media.

I think about the introduction of online banking. Financial institutions thought that it would pull traffic away from their branch locations and ATMs, but what it did was allow their customers one more way to do business with them. Financial institutions actually saw an increase in number of transactions.

With customers using all channels available to communicate with a business, companies need to step up and build a multichannel CX prepared to serve their customers where ever they decide to start the conversation. Forrester Senior Analyst, Kate Leggett, says that customers want to receive the cross-channel CX.

Recent Forrester research found some interesting data on which types of communication customers are using most frequently when in need of customer service:

• 68% of customers use the phone
• 60% use help or frequently asked questions (FAQs)
• 54% use email
• 37% use chat
• 20% use SMS
• 19% use Twitter

It?s important to make employees available to support all these channels of communication as well as keep the customer service experience consistent. If a business is going to offer a form of communication, they need to ensure that company support is on the other end to respond to a customer in a timely manner. With the phone being the number one customer service choice (68%), it?s crucial that companies provide full internal support for this form of communication.

The best way to ensure this support is to find out the forms of communication a business is using and evaluate the amount of support dedicated to each channel of communication. Keeping customers at arms length can be frustrating for them and could cost you not only their business, but their dissatisfaction can quickly spread through online communities and cost you future business. This is why every company needs a game plan.

Businesses need to think about their multichannel strategies and plan how they can deliver the same information to their customer service agents in order to provide the necessary support. This kind of thinking will lead to ensuring timely, consistent service to customers no matter the platform they are communicating on and end in customer satisfaction.

How important do you think it is for companies to have a consistent multichannel CX strategy in place? Let us know your thoughts in the comments below!

Source: http://www.business2community.com/customer-experience/the-multichannel-experience-meet-the-customer-anytime-anywhere-0238779

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Top 10 Weight Loss And Fitness Myths Article ? Health Articles

Enlarge Your Breasts With Breast Implants by David May
Author: Jamie Smith Article Tools: Finally,Ralph Lauren, here are some basic guidelines you will get from the low-carb diet overview. You should limit your carbohydrates intake to 10% or less of your total calorie intake. You will also find the list of allowed foods, you will also find the list of foods to avoid and foods with hidden sugar in the low-carb diet overview.

Avoiding food containing sugar and white flour is also part of the low carb diet. Avoiding caffeine and drinking lots of clean and clear water also help in the dieting process. Taking fiber supplements and vitamin will help during the initial stage of low-carb dieting,Your Next Home Article ? Business Articles, you will understand this need better upon reading the low-carb diet overview. Weight Loss Program : High Protein Diet This kind of weight loss program requires you to consume high protein low carb foods

The most common types of preparations stimulate your body to burn more fat quicker. The Zone Diet Plan combines small portions of low fat proteins, fats and fiber-rich vegetables and fruits. The Zone Diet also suggests eating some protein with each meal or snack,Ralph Lauren pas cher, and at least 3 meals and 2 snacks daily. Who should use the Zone Diet? Is the Zone Diet safe? As always,What Is Personal Injury Law Article ? Legal Articles,Robe De Soir?,Failure To Pay Overtime Article ? Legal Articles, you should consult a physician before embarking on any diet plan that substantially changes your eating habits.

There are significant differences between the Zone Diet and diets recommended for diabetics and heart patients. However,abercrombie Pas Cher, in general,Robe De Mariee, the recommended portions of foods and the balance between them with the Zone Diet is healthy and is maintainable for life. The Mediterranean diet a real weight loss program or is the Mediterranean diet just another fad diet? Here is some light on this growing weight loss diet. Safest diet so far is woman?s world kimkins article

When choosing from among the many diets available, keep in mind what your reason is for altering your eating and exercise habits. Do you want to feel better and have some more energy? Are you tired of not fitting into your clothes and that has caused you to consider one of the weight loss diets?

Experts agree that it?s not good to try and loose excess weight in a quick manner. It?s better to take your time and incorporate a package of exercise, proper nutrition and, in general, balance.. See The most common types of preparations stimulate your body to burn more fat quicker.

Top 10 Weight Loss and Fitness Myths by Jamie Smith

The Third Wave of Outsourcing: Process Improvement by Bharat Jain

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With the money you would pay for a night out you can start a successful dropshipping business ? you don?t need to invest in anything except for the fees you owe the dropshipper. Although there are many factors to take into consideration when it comes to selecting your first dropshipping product.

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A guide to rechargeable batteries - Pocket Change Shopping Blog ...

Most electronic gadgets that we use these days run on batteries. Sure they give you the option of portability but as users you do tend to incur recurring costs of the batteries they use. This is where rechargeable batteries make a world of difference.

Batteries are used in so many gadgets like remote controls, cameras and portable radios. Using rechargeable batteries for all your electronic gadgets does have quite a few advantages to it. One of the first and probably the most important advantage with rechargeable batteries is that they are better for the environment. All batteries whether rechargeable or not are quite harmful for the environment when disposed. Rechargeable batteries don?t need to be disposed often as they can be recharged numerous times before being disposed off.

The next biggest advantage with rechargeable batteries is the fact that it is a lot more economical. Rechargeable batteries may have a high initial cost but they make up for the additional cost as they can be recharged hundreds of times. This way you will end up saving quite a lot of money in the long run. Rechargeable batteries usually last for a year or maybe more which makes them a no brainer for electronics like your remote or portable radio.

Manufacturers like Panasonic are known to provide top notch rechargeable batteries for their cameras and video cameras. These batteries can be recharged thousands of times before you need to get another one. Panasonic rechargeable batteries like the DMW-BLD10 are long lasting and are perfect for the Lumix line of cameras.

With the advantages of rechargeable batteries becoming well known you have quite a few sealed rechargeable batteries which are used for varied applications. These could be used as emergency lights, or uninterrupted power supply units and many more. These batteries are quite safe to use and have a long useful life. They are quite safe for the environment as well.

Source: http://pocketchange.become.com/2012/07/panasonic-rechargeable-batteries.html

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Three Berry Pie with Brown Sugar Topping from Tv Food and Drink ...

I didn?t intend for this to be the pie I made to celebrate having to put my cat to sleep, but that?s the way it turned out.

Z had been back and forth to the vet for about a week, and the ultimate diagnosis was a cyst inside his intestine which would most likely have just grown back had I spent the several thousand dollars on surgery to have it removed. ?His disposition in that week had altered itself from playful and relaxed to sullen and despondent. He wasn?t eating or drinking, and he couldn?t use his box. ?It was clear he could not find a comfortable position for himself to rest.

I started this pie in the late afternoon, while wallowing in denial over what would have to be done. ?Michael arrived later in the evening and talked me back into reality. ?Without being able to use his box, there wasn?t a lot of time for Z. ?None of us were benefitting from delay. ?So after a few more crying sessions, I finally caved and said to Michael between sniffles, ?Ok? let me just get this pie out of the oven, and while it?s cooling we?ll take Z in, and then when we get back we can eat it.?

I understand dividing my attentions between a dying cat and a three berry pie with brown sugar topping might seem a bit coarse. ?But once I had accepted what needed to be done for Z, it was no longer tough for me. ?We had shared fourteen years of companionship and he?d been content and healthy through all of it. Below is the last picture we took of him. ?The heart sleeve on his paw is covering up the IV that was delivering the dose that would move him on. ?He was at ease all the way through the end, purring and nuzzling me. ?I could not have asked for a better end for him.

It?s been over a month now, and I?m starting to hear the call of kittens at the Saturday afternoon pet adoption fairs outside the Petco on Sunset. ?But I?ll hold off a while longer.

And we did go back home that night and eat the pie. ?We topped it with ice cream. We each had two giant slices. ?At his peak, Z weighed approximately 19 pounds, so I?m sure he would have wanted nothing else for us.

Three Berry Pie with Brown Sugar Topping
Adapted from Food Network Magazine ?July August 2012, page 82

For the Dough:

• 3/4 cup whole wheat flour
• 3/4 cup all-purpose flour, plus more for dusting
• 1 Tbsp granulated sugar
• 2 teaspoons white vinegar
• 1/2 tsp salt
• 10 Tbsp cold unsalted butter, cut into small pieces
• 2-4 Tbsps ice water

For the Filling:

• 2 cups blueberries
• 2 cups strawberries, husked and quartered (or halved)
• 2 cups blackberries
• 3/4 cup granulated sugar, divided
• 2 wide strips lemon zest
• 1 Tbsp fresh lemon juice
• 3 Tbsps flour
• 1/4 tsp freshly grated nutmeg
• 1/8 tsp salt

For the Topping:

• 3/4?cup coarsely chopped almonds, walnuts or hazelnuts, toasted
• 1/2 cup packed light brown sugar
• 1/2 cup flour
• 4 Tbsps unsalted butter, melted
• pinch of salt

Additional:

• pie weights or dried beans to serve as pie weights

Make the dough: ? Pulse the whole wheat flour, all-purpose flour, granulated sugar, vinegar, salt, and about 1/3 the butter in a food processor until the butter is incorporated. ?Add the remaining butter and pulse until it is in pea-size pieces.

Add 2 tablespoons ice water and pulse until the dough just comes together. ?Pinch a small piece of dough. ?If it doesn?t hold together, add up to 2 more tablespoons of ice water, pulsing 1 tablespoon at a time.

Turn the dough out onto a large piece of plastic wrap and press into a ball. ?Pat into a 1/2 inch disk and wrap tightly. ?Refrigerate until firm, at least one hour.

Once firm, roll the dough into a 12-inch round on a lightly floured surface or between 2 pieces of lightly floured parchment paper?(if the dough becomes soft, refrigerate again until firm). ?Center the dough in a 9-inch pie plate. ?Fold the overhang under itself and crimp the edges. ?Refrigerate 3o minutes.

Preheat oven to 350? F.

Lightly pierce the bottom and sides of the crust with a fork, then line with parchment paper or foil and fill with pie weights or dried beans. ?Bake 20 minutes, then remove the parchment and weights and continue baking until lightly golden, about 10 more minutes. ?Transfer to a rack and let cook completely.

Meanwhile, make the filling: Bring 1 cup of blueberries, 1 cup of strawberries and 1 cup of blackberries along with 1/2 cup granulated sugar and the lemon zest to a simmer in a saucepan over medium heat, crushing the berries slightly with a wooden spoon. Cook, stirring occasionally, until reduced by half, about 20 minutes. Discard the lemon zest. Transfer the berry mixture to a bowl, stir in the remaining 3 cups of berries and 1/4 cup granulated sugar, the lemon juice, the flour, nutmeg and salt. Let cool completely.

For the Topping: ?Combine the nuts, brown sugar, flour, butter and salt. ?Squeeze the mixture into clumps with your hands and scatter on a baking sheet. ?Freeze for 30 minutes.

Increase the oven temperature to 375? F. ?Pour the cooled berry filling into the crust and top with the frozen crumb topping. ?Transfer to a baking sheet and bake until the filling is bubbly and the topping is golden brown, 45 to 55 minutes. ?(If the topping browns too quickly, cover it with foil).

Transfer the pie to a rack and cool overnight, or at least 4 hours, so the filling sets ?(We didn?t do that. ?We?re not sadists. ?We let it cool an hour. ?It was fine).

Tags: berry pie recipe, best pie crust, blackberry pie recipe, blueberry pie recipe, brown sugar crust, brown sugar topping recipe, Food Network Magazine pie recipes, how to make brown sugar crust, how to make brown sugar topping, how to make pie crust, pie crust recipe, pies with different berries, putting a cat to sleep, strawberry pie recipe, three berry pie recipe

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Source: http://tvfoodanddrink.com/2012/07/berry-pie-brown-sugar-topping/

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